Influencer Marketing Shift: From Celebs to Micro-Communities
Why Traditional Influencers Are Losing Their Impact There was a time when big-name celebrities dominated influencer marketing. Brands spent millions securing endorsements from well-known figures, expecting massive reach and sales. But in 2025, this approach no longer guarantees success. Consumers—especially Millennials and professionals—are skeptical of overproduced, scripted promotions that feel detached from reality. Instead, people […]
From Products to Communities: What Gen Z & Millennials Want
The Shift from Products to Communities In 2025, digital products are no longer just tools—they are ecosystems that foster engagement, connection, and loyalty. Gen Z and Millennials expect brands to go beyond selling and create spaces where users can interact, learn, and grow together. This shift is transforming how brands approach marketing, customer experience, and […]