Influencer Marketing Shift: From Celebs to Micro-Communities
Why Traditional Influencers Are Losing Their Impact There was a time when big-name celebrities dominated influencer marketing. Brands spent millions securing endorsements from well-known figures, expecting massive reach and sales. But in 2025, this approach no longer guarantees success. Consumers—especially Millennials and professionals—are skeptical of overproduced, scripted promotions that feel detached from reality. Instead, people […]